![]() ![]() If you include any non-GSM-7 characters in your message body, Twilio will automatically fall back to the UCS-2 encoding, which limits message bodies to 70 characters each. UCS-2 represents all characters with 2 bytes. ![]() UCS-2 is the standard used to represent any non-GSM-7 characters.There is a limit of 160 characters per message segment encoded with GSM-7. Non-GSM characters include characters such as smart quotes, emoji, and Japanese kanji. You can find the full GSM-7-character set here. GSM-7 is the default SMS encoding standard, which packs the most commonly-used characters into 7 bits.Because Twilio bills per message segment, thes factors can affect your pricing. The characters and length of your message determine the number of message segments Twilio sends to the various wireless carriers. Common examples of P2P messaging include customer service messages, texting with a rideshare driver, or communicating with a food delivery courier about the status of an order. ![]() P2P messaging is used by two or more people to communicate back and forth.Common examples of A2P messaging are marketing messages, 2-factor authentication (2FA), and appointment reminders. A2P messaging is used for one-way SMS messages the sender does not expect the recipient to reply.To avoid carrier filtering for your use case, you should know in advance which type of messages you will send. Wireless carriers treat A2P and P2P traffic differently, both in terms of the type of content and the volume of traffic allowed. For your use case, determine whether you want to send application-to-person (A2P) or person-to-person (P2P) SMS messages. What Type of Content Will You Send?ĭepending your target country, the content of your SMS message will determine how it is sent. If you already have a use case in mind, check the country-specific guidelines for those countries to which you want to send SMS messages with Twilio. Twilio Conversations for two-way messaging Looking for the WhatsApp Business API with Twilio? Upgrading Starter Brands to Standard BrandsĮvent Streams Setup and Notifications for A2P Brands and Campaigns ISV Sole Proprietor API Registration Walkthrough for Existing Sole Proprietor Registrations New ISV Sole Proprietor API Registration Walkthrough ISV Standard API Registration Walkthrough What to Know Before Sending International SMS Messagesĭirect Standard and Low Volume Standard registration overviewĪ2P 10DLC Direct Brand Registration for Government and Non-Profit Agenciesĭirect Sole Proprietor Registration Overview How to retrieve and modify message history How to Work with your Free Twilio Trial Account ![]()
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